Duncan J. Billing became Chief Development Officer of Hasbro in 2007. In this capacity, he leads the company’s product development efforts and IP strategy. He also has a key role in guiding a new and integrated global IP and product development strategy focusing on opportunities to re-imagine, re-invent and re-ignite Hasbro’s unmatched brand portfolio. Other positions Billing has held at the company include: Chief Marketing Officer of U.S. Toys Brands, Group Director, Sales and Marketing, for its UK subsidiary; in the US management of many of Hasbro’s brands such as: MY LITTLE PONY, TONKA, G.I. JOE, TRANSFORMERS and NERF. Billing has been with the company since 1988.